Kaleidoscope Daycare & Preschool.
Logo design for Kaleidoscope
Goal
Kaleidoscope Daycare & Preschool requested a remarkable, organic, and unique business identity. A logo design to build their brand identity and portray their business standards to the right target audience. Branded to increase their visibility and marketing.
Approach
Kaleidoscope asked for the use of bold font and playful colors to fit the category of a daycare, service center, preschool, nursery, kindergarten business, or other services and products for children. But not overly “cartoonish” or extremely playful. For example adding elements of cartoons, animals, flowers, faces, toys, or caricatures.
Typically daycare logos can significantly identify child-related services and help businesses to stand out from their competitors.
Results
Color is an important element of the Kaleidoscope logo. Using vivid colors in different combinations with a white/black background indicates fun, helping to make the logo appearance more appealing.